Beschreibung
International Marketing in 100 Minutes
In sprint with fun to the point for all
Long distance for all is out!
Our time is characterised by speed, speediness and breathtaking progress.
In-depth knowledge is increasingly reserved for specialists.
The number of complex texts on the subject of international marketing is overwhelming.
This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way.
It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big points.
Written by authors who can also go the long haul and therefore know what the “big points” are!
In this spirit: On your mark, get set, go!
‘The dynamic and global competitive landscape requires marketing professionals who have a thorough knowledge of global marketing principles coupled with strong creative skills. This book provides excellent coverage of these principles and serves as a great resource for international marketing students and young professionals everywhere.’
Christoph Schweizer, Managing Director, TraveKom GmbH
‘A comprehensive introduction to the theory and practice of International Marketing in the 21st century, this exciting textbook provides excellent coverage of global marketing to a world of intertwined, high-speed, competitive marketplace.’
Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University
The authors
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank.
Marc Oliver Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck as well as a Member of the Board of Directors at SGMI Management Institute St. Gallen and TEDx Speaker. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.
