How to Create and Grow a Business with YouTube Marketing and Beyond (English Edition)


How to Create and Grow a Business with YouTube Marketing and Beyond: The ultimate success guide to building a professional channel, brand and thriving company (English Edition)

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YouTube Superstar Aaron Marino and Digital Marketing Professor Marc Oliver Opresnik reveal the Secrets of Successful YouTube Marketing and Show You how to Boost Your Success and Build Your Company

This practical guide will help you find your niche, create and build your channel, brand and grow your business via YouTube and beyond using the tips and insights from Aaron Marino aka Alpha M. who owns the #1 Men’s Lifestyle Channel and Marc Oliver Opresnik, a Distinguished Professor of Digital Marketing and world-renown expert on Social Media Marketing.

This book is targeted to all companies, self-employed, freelancers, content creators and entrepreneurs from all sectors who want to use the potential of YouTube through effective online videos and thus be more successful.

Get the right tools and techniques through intensive reading and working with this book, apply them, and boost your success on YouTube and beyond!



“Entrepreneurs, businesses and organisations need a digital video strategy – this book is an excellent guide for anyone who wants to be successful on YouTube.”

Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany GmbH


“This book is an indispensable guide for anyone who wants to be successful on YouTube.”

Thomas Nuss, CEO, eprofessional Digital Experts


“This guide covers all the success factors of online and social media marketing with YouTube.”

Concrafter aka Luca, German YouTube legend with 4 mln + subscribers


“Whoever thinks about YouTube marketing should read this book!“

Prof. Dr. Ralf T. Kreutzer, Professor of Marketing at the Berlin School of Ecnomics and Law


The authors

Aaron Marino aka Alpha M. owns the #1 Men’s Lifestyle Channel on YouTube with more than 6 million subscribers. In addition, he is a successful entrepreneur and owns several companies including Tiege Hanley, MENfluential Media, and ENEMY. Aaron is also the author of the bestselling e-book “The Male Style Guide”.

Marc Oliver Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck as well as a Member of the Board of Directors at SGMI Management Institute St. Gallen and TEDx Speaker. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.

Zusätzliche Informationen

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Softcover, Hardcover