Using the Force of Communicative Intelligence (English Edition)

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Using the Force of Communicative Intelligence: Simply and intelligently explained strategies and tactics for successful negotiations, sales talks and presentations (English Edition)

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Using the Force of Communicative Intelligence

Whether in a presentation or a negotiation interview, whether during uni-versity studies or in your first job: it is not always easy to find the right words. However, if you are experienced in rhetoric, you can use language and body more effectively and efficiently at work and in everyday life and this is independent of whether you want to be convincing and successful in professional or private situations.

Through intensive reading and working with this book, you will acquire the necessary tools for a negotiation, a sales pitch, a discussion, a presentation or a speech, apply them in your everyday life and use the force of Communicative Intelligence to inspire others, convince them and be more successful.



‘Even as a long-standing moderator and communications coach, I have learned a lot of new things from this convincing guide, refreshed familiar things and especially read the numerous practical examples with great enthusiasm.’

Tim Niedernolte, TV presenter, book author and speaker


‘This comprehensive and practical guide is ideal for refreshing and deepening your understanding of communication with plenty of easy to understand explanations and lively examples.’

Tristan Ripke, Executive Director TEDx Aston University


‘This innovative guide provides the necessary strategies and tactics in an easy-to-read way to make negotiations, moderations and presentations more successful. This turns theory into engaging reading.‘

Dr. Sandra Maria Gronewald, Journalist and TV presenter


‘This book is an indispensable guide for anyone who wants to communicate more successfully.’

Prof. Dr. Burkhard Schwenker, Chairman of the Advisory Council of Roland Berger and member of the Board of Trustees of the Zeit-Stiftung


The Author

Marc Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck as well as a Member of the Board of Directors at SGMI Management Institute St. Gallen and TEDx Speaker. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.

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