Opresnik Management Consulting

About me

Prof. Dr. Marc Oliver Opresnik

Dr. Marc Oliver Opresnik is a Dinstinguished Professor of General Business Administration, in particular Marketing and Management at the Technical University of Lübeck, as well as Professor of Marketing and Management, member of the Board of Directors and of the Academic Advisory Board at
SGMI Management Institute St. Gallen.

management opresnik

Prof. Dr. Marc Oliver Opresnik

Dr. Marc Oliver Opresnik studied business economics from 1989 to 1996 at the University of Hamburg specializing in Marketing, Human Resource Management and Business English. In 1998 he completed his Ph.D. on “Corporate Culture in the USA and Germany”.

He started as a corporate trainee in 1998 in the retail business at the DEA Mineraloel AG carrying out a number of roles in various departments. Then in 1999, he worked as a sales manager and then operations account manager in the sales force. After two years of experience as a senior marketing manager for the food business from 2000 until 2002, Dr. Opresnik worked as a business development manager in the joint venture company “Shell & DEA Oil GmbH”. From 1st July 2003 until 31st October 2005 Dr. Opresnik worked as a Property Consultant on the development of the retail network, which required site-specific profitability analysis and business case development. From 2005 until 2006, Dr. Opresnik was based in London and worked in the Global Strategy & Portfolio team for Shell International Petroleum Co Ltd. This role involved coordinating and planning global strategies for rollout to over 45,000 sites in 130+ countries. In parallel Dr. Opresnik had to ensure the motivation, coordination and leadership of over 100.000 employees being affected by the implementation of appropriate projects.

Since January 2008, Dr. Opresnik has been a professor of Business Administration with focus on Marketing and Management at the Technische Hochschule Lübeck and a visiting professor to other international universities such as the Judge Business School of the University of Cambridge, Regent’s University London or the East China University of Science and Technology (ECUST) in Shanghai.

Dr. Opresnik is the author of 50+ articles and management books, including the internationally acclaimed marketing principles text “Marketing: Principles and Practice. A management-oriented approach”. Along with Kevin Keller and Phil Kotler, the world’s most renowned marketing professor, he is co-author of the German edition of “Marketing Management”, the “Bible of Marketing”. Dr. Opresnik also is the co-author with Phil Kotler and Gary Armstrong of the Global Edition of “Marketing: An Introduction”, which is one of the world’s most widely used marketing text books. In addition, he is co-editor and member of the editorial board of several international journals such as “Transnational Marketing Journal”, “International Journal of New Technologies in Science and Engineering” and “International Journal of Management & Social Sciences”.

Since January 2013 Dr. Opresnik has been a Professor of Marketing and a member of the Board of Directors at SGMI Management Institute St. Gallen, a leading international business school.

With effect from March 2014, he was appointed “Chief Research Officer” at “Kotler Impact Inc.”, the internationally operating company of Phil Kotler. In addition, he is Chief Executive Officer of the Kotler Business Programme as well as President and Chief Executive Officer (CEO) of “Kotler Business School”.

Dr. Opresnik has been a member of the advisory board of the United Nations World Food Programme’s Innovation Accelerator since January 2019.

As president of his consulting firm “Opresnik Management Consulting” he works for numerous institutions, governments and international corporations including Google, Coca-Cola, McDonald’s, Dräger, RWE, SAP, Porsche, Audi, VW, Shell International Petroleum Co Ltd., Procter & Gamble, Unilever, L’Oréal, Bayer, BASF and adidas.

Over 100 million people have experienced Dr. Opresnik as a TEDx speaker and presenter at congresses and conferences as well as a trainer in seminars on marketing, sales and negotiation management at both national and international level and have benefited from his impulses both professionally and personally.

With his many years of international experience as a coach, keynote speaker and consultant, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.