Beschreibung
Marketing in 100 Minutes
In sprint with fun to the point for all
Long distance for all is out!
Our time is characterised by speed, speediness and breathtaking progress.
In-depth knowledge is increasingly reserved for specialists.
The number of complex texts on the subject of marketing is overwhelming.
This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way.
It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big points.
Written by authors who can also go the long haul and therefore know what the “big points” are!
In this spirit: On your mark, get set, go!
“This book is truly innovative and unique: on exactly 100 pages it gives an excellent overview of the basics of marketing. It is also written in a lively and clear style. The best book for anyone who wants to acquire the essentials on the subject.”
Prof. Dr. Christian Scheiner, Director of the Institute for Entrepreneurship & Business Development, University of Lübeck
“In one word: Unique. In two words: Great class. In one sentence: This easy-to-read book sets a new standard when it comes to presenting a complex topic for everyone in such a catchy way that one really enjoys acquiring knowledge. Victory and mission accomplished!”
Christoph Schweizer, Managing Director, TraveKom GmbH
The authors
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank.
Marc Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck as well as a Member of the Board of Directors at SGMI Management Institute St. Gallen and TEDx Speaker. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.
