News

Social Media Marketing: A Practitioner Guide (Opresnik Management Guides, Band 2)

New Kotler book “Social Media Marketing”, 2nd ed. 2017, excerpt 4

This is the fourth excerpt from the second edition of our book on “Social Media Marketing” by Philip Kotler , Svend Hollensen and

31. October 2018

New Kotler book: “Social Media Marketing”, 2nd ed. 2017, Excerpt 3

This is the third excerpt from the second edition of our book on “Social Media Marketing” by Philip Kotler, Svend Hollensen and me which is

9. October 2017

New Kotler book “Social Media Marketing”, 2nd ed. 2017, excerpt 2

Social Media Marketing, 2nd edition This is the second excerpt from the second edition of our book on “Social Media Marketing” by Philip Kotler ,

31. August 2017

Excerpt 1: “Social Media Marketing”, 2nd ed. 2017 by Philip Kotler, Svend Hollensen and Marc Opresnik

This is an excerpt from the second edition of our book on “Social Media Marketing” by Philip Kotler , Svend Hollensen and me which is

30. August 2017

15th edition of ‘Marketing Management’ by Kotler, Keller and Opresnik now available

I am extremely happy: the 15th edition of marketing management book, the ‘bible of marketing’, by marketing legend Philip Kotler and Kevin Keller and me

11. August 2017

Interview with me in “The Marketing Journal” about my new book “Social Media Marketing” co-authored with Philip Kotler and Svend Hollensen

Nice interview about my moste recent #book on #socialmedia with #marketing guru Philip Kotler and my friend Svend Hollensen for “The Marketing Journal”. “Social Media

13. May 2017

Kotler on “Social Media Marketing” – new book by Kotler, Hollensen and Opresnik

I am excited to announce that the brand new book from #marketing guru Philip Kotler, Svend Hollensen and me is now available globally via Amazon.com

29. April 2017

NEW joint book with Kotler: Social Media Marketing

I am excited to announce my first English #Kindle #ebook: a #socialmedia #marketing book I wrote with Svend Hollensen and marketing guru Philip Kotler. I

9. April 2017

New YouTube series: Analysis of best commercials – Part 1: 2016

I just strated a new #YouTube series which analyzes the best global #commercials and #ads. First part deals with the Top 3 of 2016:

11. March 2017

Going global with Kotler Business Program (#KBP) – Creating a better world through education

Kotler Business Program (http://www.kotlerbusinessprogram.com/aboutkbp/) is an innovative online learning experience brought to you by Kotler Impact Inc. in cooperation with Pearson Education. This training program

7. February 2017

New Content on YouTube

We have just uploaded the fourth part of our new Podcast Series “Marketing – A Relationship Perspective” based on my book as well an e-lecture

27. June 2012

Dr. Marc Oliver Opresnik