HEUREKA! The fourth global edition of our world bestseller “Social Media Marketing. A Practitioner Approach” is available globally via Amazon as of today as paperback and ebook.
This completely updated and extended fourth edition of this guide, chosen by Bookauthority as one of the best marketing/advertising books in the world, leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively including best practice examples and checklists for all platforms including #tiktok #youtube #facebook #pinterest #isntagram and many others.
The book involves entirely new chapters covering customer journey mapping, touchpoint management, digital sales funnel analysis and much more.
Thanks to all our readers and fans who enriched the book with valuable suggestions.
Due to corona pandemic and in order to help children and people in need I decided to continue and extend and enlarge our cooperation with the United Nations World Food Programme ShareTheMeal initiatiative by raising our donation to 25% of all global royalties to help people in need.
Finally, I say a big thank you to my co-athors, friends and colleagues: marketing guru Philip Kotler and global marketing guru Svend Hollensen.
Because so many people from all over the world including my friends in India, Pakistan, Turkey, Greece etc. were asking how to purchase the book, I hereby attach the links to the respective amazon sites – if there are any issues with ordering your copy you may contact me personally to arrange individual orders (of signed copies if you like).
amazon sites/links on which to purchase paperback or ebook
amazon links for ebook only
Thanks to all of you for your contribution, interest, support and friendship.
Wishing you all the very best,
Marc Oliver Opresnik