I am extremely happy: the 15th edition of marketing management book, the ‚bible of marketing‘, by marketing legend Philip Kotler and Kevin Keller and me just arrived at my home! It is available in German at book stores and amazon globally. Thanks to all the supporters world-wide who contributed case studies and insight!
I am honoured to be the co-author next to gurus such as Kevin Keller and Phil Kotler. Thanks to them as well.
Enjoy the book, Marc