Beschreibung
Business Development by GenAI in 100 Minutes – Use AI to Develop Opportunities, Create Value and Drive Growth
Tired of vague definitions, abstract frameworks, and AI hype? This book shows you how to understand and apply Business Development in just 100 minutes — clear, practical, and focused on real decisions. Combining proven Business Development principles with the power of Generative AI, it is your fast-track guide to identifying opportunities, reducing uncertainty, creating value, and driving sustainable growth.
What you’ll learn in 100 minutes:
- Understand what Business Development really is — and what it is not
- Distinguish Business Development from Strategy, Sales, Product Development, and Innovation
- Identify, assess, and qualify promising growth opportunities
- Use GenAI to analyse markets, explore opportunities, and test assumptions
- Reduce uncertainty before major strategic commitments
- Turn validated opportunities into value and sustainable business growth
Why this book matters
Business Development is one of the most important — and most misunderstood — capabilities in modern organisations. At the same time, Generative AI is transforming how companies analyse markets, evaluate opportunities, and prepare decisions. This book brings both worlds together in a concise, practical, and immediately applicable guide.
Whether you are a manager, executive, Business Development professional, consultant, entrepreneur, or student, this book helps you approach growth opportunities more systematically and make better-informed decisions — in less than two hours.
What makes it unique
- A clear and practical definition of modern Business Development
- Combines proven Business Development principles with Generative AI
- Shows how AI can strengthen — not replace — managerial judgement
- Practical guidance for identifying opportunities and reducing uncertainty
- Designed for immediate application rather than theoretical overload
- Fast, focused, and accessible — complete in around 100 minutes
Endorsements
“This book takes a very practical and pragmatic approach to real world application of AI in a BD setting. An excellent primer for both budding as well as seasoned BD professionals.”
— Henrik Schmidt, CEO Malsen Medical, former SVP at Roche Diagnostics
“We need to update BD into an AI-enabled world — the book presents business development for business development.”
— Thomas Ritter, Professor of Strategy and Innovation, Copenhagen Business School
About the Authors
Hans Eibe Sørensen is a Danish Business Development scholar, author, and executive. He has contributed pioneering research on Business Development performance and data-driven growth and currently serves as CEO of GreenCow Biosolutions.
Marc Oliver Opresnik is the creator of the PIVOTAL Infinity Marketing Canvas® and founder of PIVOTAL Thinking. He is Distinguished Professor of Marketing at Technische Hochschule Lübeck, Honorary Professor at NDIM New Delhi, and co-author of several international bestsellers with marketing legend Philip Kotler. In addition, he is Global Thought Leader at the LSE Academic Speakers Bureau and recognised as one of the world’s most influential voices in purpose-driven marketing, strategy, and leadership.
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and numerous articles in well-recognised journals and has worked as a consultant for several multinational companies and global organisations.
