WDMI was founded by Prof. Dr. Marc Oliver Opresnik, Chief Research Officer at Kotler Impact Inc. and a Distinguished Professor of Digital Marketing at the Technische Hochschule Lübeck as well as a Visiting Professor to international top-tier universities. He is also the co-author of “Social Media Marketing. A Practitioner Approach” which has been ranked among the best marketing books in the world.
The aim of WDMA is to research and develop digital marketing methodologies, tool and competencies as well as to educate and build marketers, teams, leaders and the profession as a whole in order to build a better world through responsible and thought leadership.
Prof. Dr. Marc Oliver Opresnik, Founder and President Opresnik Management Consulting
Prof. Dr. Svend Hollensen, Distinguished Professor of International Marketing, University of Southern Denmark
Prof. Dr. Philip Kotler, Distinguished Professor Emeritus of Marketing at the Kellogg School of Management