Opresnik PIVOTAL Thinking Institute

Start with purpose. Win with PIVOTAL!

At the Opresnik PIVOTAL Thinking Institute, PIVOTAL Thinking and the PIVOTAL Infinity Marketing Canvas® represent Next-Generation Frameworks developed by Prof. Marc Opresnik for Purpose-Driven Leadership, Marketing, and Strategy. They serve companies, institutions, and leaders worldwide as a “Future Compass of Management” (Marshall Goldsmith) and empower sustainable transformation.

Opresnik PIVOTAL Thinking Institute

The Book

This standard work by Marc Opresnik, Philip Kotler, and Svend Hollensen presents the PIVOTAL Framework – the “Future Compass of Management.” It shows how Purpose, Innovation, Value, Outreach, Transfer, Advocacy, and Lifetime Value lead to sustainable success. An essential guide for leaders and practitioners who want to rethink marketing and strategy in the 21st century.

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PIVOTAL Strategy: The Infinity Marketing Canvas® and Framework

PIVOTAL Infinity Marketing Canvas®

Opresnik PIVOTAL Thinking Institute

Seminars & Train-the-Trainer Workshops – PIVOTAL Certified

The open seminars and exclusive Train-the-Trainer programs by Prof. Marc Opresnik provide the opportunity to learn and apply the PIVOTAL Infinity Marketing Canvas® and the PIVOTAL Framework in practice – whether for your own leadership role, for organizational development, or in teaching, training, and consulting. While the seminars offer all participants a deep insight into PIVOTAL Thinking, the Train-the-Trainer workshops provide the opportunity to become an official PIVOTAL Certified Trainer®. This certification opens the door to an international network of PIVOTAL experts and creates new opportunities for leadership, executive education, and strategic business development.

Opresnik PIVOTAL Certified Trainers®

Coming Soon! The international network of Opresnik PIVOTAL Certified Trainers® is currently being established. Here you will soon find an overview of all certified trainers applying the PIVOTAL Infinity Marketing Canvas® and the PIVOTAL Framework successfully in teaching, consulting, and practice. The certifications are carried out in collaboration with selected Business Schools such as the New Delhi Institute of Management (NDIM), renowned universities, and international partner organizations.