New Kotler book “Social Media Marketing”, 2nd ed. 2017, excerpt 4

book cover social media marketing a practitioner guide

    This is the fourth excerpt from the second edition of our book on “Social Media Marketing” by Philip Kotler , Svend Hollensen and me which is globally availabe via Amazon. Get the latest publication from the ‘Father of modern Marketing’ Phil Kotler now: Link to US amazon site: http://amzn.to/2xxsJCj Link to German amazon […]

New Kotler book: “Social Media Marketing”, 2nd ed. 2017, Excerpt 3

book cover social media marketing

This is the third excerpt from the second edition of our book on “Social Media Marketing” by Philip Kotler, Svend Hollensen and me which is globally available via Amazon (#socialmedia; #socialmediamarketing; #marketing) Get the latest publication from the ‘Father of modern Marketing’ Phil Kotler now: Link to German amazon site: https://www.amazon.de/dp/1549540408 Link to UK amazon […]

New Kotler book “Social Media Marketing”, 2nd ed. 2017, excerpt 2

Social Media Marketing 2 6x9 Cover 1

Social Media Marketing, 2nd edition This is the second excerpt from the second edition of our book on “Social Media Marketing” by Philip Kotler , Svend Hollensen and me which is globally availabe via Amazon. Get the latest publication from the ‘Father of modern Marketing’ Phil Kotler now: Link to US amazon site: http://amzn.to/2xxsJCj Link […]

15th edition of ‘Marketing Management’ by Kotler, Keller and Opresnik now available

I am extremely happy: the 15th edition of marketing management book, the ‘bible of marketing’, by marketing legend Philip Kotler and Kevin Keller and me just arrived at my home! It is available in German at book stores and amazon globally. Thanks to all the supporters world-wide who contributed case studies and insight! https://www.amazon.de/Marketing-Management-Konzepte-Instrumente-Unternehmensfallstudien-Pearson-Studium-Economic-ebook/dp/B074DQTRQX/ref=sr_1_5?ie=UTF8&qid=1502466240&sr=8-5&keywords=opresnik I […]

NEW joint book with Kotler: Social Media Marketing

I am excited to announce my first English #Kindle #ebook: a #socialmedia #marketing book I wrote with Svend Hollensen and marketing guru Philip Kotler. I would appreciate if you would have a lok at it and support it: the new #Kotler: https://www.amazon.com/Social-Media-Marketing-Practitioner-Management-ebook/dp/B06Y48PR3J/ref=sr_1_1?ie=UTF8&qid=1491727426&sr=8-1&keywords=opresnik+social About the book Marketing communication is undergoing a digital revolution. The increasing popularity […]