New Kotler book “Social Media Marketing”, 2nd ed. 2017, excerpt 4

Social Media Marketing: A Practitioner Guide (Opresnik Management Guides, Band 2)

    This is the fourth excerpt from the second edition of our book on “Social Media Marketing” by Philip Kotler , Svend Hollensen and me which is globally availabe via Amazon. Get the latest publication from the ‘Father of modern Marketing’ Phil Kotler now: Link to US amazon site: http://amzn.to/2xxsJCj Link to German amazon […]

New Kotler book: “Social Media Marketing”, 2nd ed. 2017, Excerpt 3

This is the third excerpt from the second edition of our book on “Social Media Marketing” by Philip Kotler, Svend Hollensen and me which is globally available via Amazon (#socialmedia; #socialmediamarketing; #marketing) Get the latest publication from the ‘Father of modern Marketing’ Phil Kotler now: Link to US amazon site: http://amzn.to/2xxsJCj Link to German amazon […]

New Kotler book “Social Media Marketing”, 2nd ed. 2017, excerpt 2

Social Media Marketing, 2nd edition This is the second excerpt from the second edition of our book on “Social Media Marketing” by Philip Kotler , Svend Hollensen and me which is globally availabe via Amazon. Get the latest publication from the ‘Father of modern Marketing’ Phil Kotler now: Link to US amazon site: http://amzn.to/2xxsJCj Link […]

15th edition of ‘Marketing Management’ by Kotler, Keller and Opresnik now available

I am extremely happy: the 15th edition of marketing management book, the ‘bible of marketing’, by marketing legend Philip Kotler and Kevin Keller and me just arrived at my home! It is available in German at book stores and amazon globally. Thanks to all the supporters world-wide who contributed case studies and insight! https://www.amazon.de/Marketing-Management-Konzepte-Instrumente-Unternehmensfallstudien-Pearson-Studium-Economic-ebook/dp/B074DQTRQX/ref=sr_1_5?ie=UTF8&qid=1502466240&sr=8-5&keywords=opresnik I […]

NEW joint book with Kotler: Social Media Marketing

I am excited to announce my first English #Kindle #ebook: a #socialmedia #marketing book I wrote with Svend Hollensen and marketing guru Philip Kotler. I would appreciate if you would have a lok at it and support it: the new #Kotler: https://www.amazon.com/Social-Media-Marketing-Practitioner-Management-ebook/dp/B06Y48PR3J/ref=sr_1_1?ie=UTF8&qid=1491727426&sr=8-1&keywords=opresnik+social   About the book Marketing communication is undergoing a digital revolution. The increasing […]

New YouTube series: Analysis of best commercials – Part 1: 2016

I just strated a new #YouTube series which analyzes the best global #commercials and #ads. First part deals with the Top 3 of 2016:   https://www.youtube.com/watch?v=UXuutFQaNfk     What are your favourite commercials of 2016 and beyond. Which shall we discuss and present and evaluate? Make your suggestions in the commentary section on YouTube. Thanks […]

New Content on YouTube

We have just uploaded the fourth part of our new Podcast Series “Marketing – A Relationship Perspective” based on my book as well an e-lecture on project management (in German). The latest parts can be retrieved under the following YouTube-Link: Marketing – A Relationship Perspective youtube videopodcast – Marketing – A Relationship Perspective – by […]