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15th edition of ‚Marketing Management‘ by Kotler, Keller and Opresnik now available

I am extremely happy: the 15th edition of marketing management book, the ‚bible of marketing‘, by marketing legend Philip Kotler and Kevin Keller and me just arrived at my home! It is available in German at book stores and amazon globally. Thanks to all the supporters world-wide who contributed case studies and insight!

https://www.amazon.de/Marketing-Management-Konzepte-Instrumente-Unternehmensfallstudien-Pearson-Studium-Economic-ebook/dp/B074DQTRQX/ref=sr_1_5?ie=UTF8&qid=1502466240&sr=8-5&keywords=opresnik

I am honoured to be the co-author next to gurus such as Kevin Keller and Phil Kotler. Thanks to them as well.

Enjoy the book, Marc

 

Interview with me in „The Marketing Journal“ about my new book „Social Media Marketing“ co-authored with Philip Kotler and Svend Hollensen

Nice interview about my moste recent #book on #socialmedia with #marketing guru Philip Kotler and my friend Svend Hollensen for „The Marketing Journal“.

“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

You may buy the book globally on all #amazon sites as an ebook for just 9,99 USD and for just 19,99 USD as paperback:

USA: https://www.amazon.com/Social-Media-Marketing-Practitioner-Management-ebook/dp/B06Y48PR3J/ref=sr_1_1?ie=UTF8&qid=1494673589&sr=8-1&keywords=opresnik+hollensen

UK: https://www.amazon.co.uk/Social-Media-Marketing-Practitioner-Management/dp/1521023344/ref=sr_1_1?ie=UTF8&qid=1494673644&sr=8-1&keywords=opresnik+hollensen

Germany: https://www.amazon.de/Social-Media-Marketing-Practitioner-Management/dp/1521023344/ref=sr_1_1?ie=UTF8&qid=1494673696&sr=8-1&keywords=opresnik+hollensen+social

Thanks for your interest and all the best,

Marc Opresnik

About the book

Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past.

 

This book on ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement campaigns intelligently, and then measure results and track return on investment. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. But that is not all. This book is like a guide through your social media marketing strategy process. All the insights will naturally be explained, but you will also learn how to arrive at them. So here you will read, for example, not only that you need to communicate you brand in a consistent way to enhance ex-posure, but you also need to learn how to set up your communication strategy as a good basis for increasing and maintain your value add and brand proposition – all written in a concise and easy to understand manner.

 

Endorsements

‘This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.’

Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd.

 

‘In marketing today, there is social media and everything else. This is the book that will help you master social media, the indispensable element in every marketing program.’

Al Ries, Chairman, Ries & Ries

 

‘This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.’

V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, &  Regents’ Professor of Marketing, Georgia State University, USA

 

About the authors

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the ‘Father of Modern Marketing’.

 

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank.

 

Marc Opresnik is a distinguished Professor of Marketing at Luebeck University of Applied Sciences and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.

 

Kotler on „Social Media Marketing“ – new book by Kotler, Hollensen and Opresnik

Social Media Marketing

I am excited to announce that the brand new book from #marketing guru Philip Kotler, Svend Hollensen and me is now available globally via Amazon.com as Amazon Kindle #ebook and #paperback – „#SocialMediaMarketing“ I would appreciate if you would have a look at it, share the link and support it – thanks!

The price for the eBook is just 9,38 EUR and for the paperback 19,59 EUR!

https://www.amazon.de/Social-Media-Marketing-Practitioner-Management-ebook/dp/B06Y48PR3J/ref=sr_1_1?ie=UTF8&qid=1493477415&sr=8-1&keywords=social+media+marketing+opresnik

About the book

Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past.

 

This book on ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement campaigns intelligently, and then measure results and track return on investment. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. But that is not all. This book is like a guide through your social media marketing strategy process. All the insights will naturally be explained, but you will also learn how to arrive at them. So here you will read, for example, not only that you need to communicate you brand in a consistent way to enhance ex-posure, but you also need to learn how to set up your communication strategy as a good basis for increasing and maintain your value add and brand proposition – all written in a concise and easy to understand manner.

 

Endorsements

‘This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.’

Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd.

 

‘In marketing today, there is social media and everything else. This is the book that will help you master social media, the indispensable element in every marketing program.’

Al Ries, Chairman, Ries & Ries

 

‘This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.’

V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, &  Regents’ Professor of Marketing, Georgia State University, USA

 

About the authors

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the ‘Father of Modern Marketing’.

 

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank.

 

Marc Opresnik is a distinguished Professor of Marketing at Luebeck University of Applied Sciences and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.

NEW joint book with Kotler: Social Media Marketing

I am excited to announce my first English #Kindle #ebook: a #socialmedia #marketing book I wrote with Svend Hollensen and marketing guru Philip Kotler. I would appreciate if you would have a lok at it and support it: the new #Kotler:

https://www.amazon.com/Social-Media-Marketing-Practitioner-Management-ebook/dp/B06Y48PR3J/ref=sr_1_1?ie=UTF8&qid=1491727426&sr=8-1&keywords=opresnik+social

 

About the book

Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past.

This book on ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement campaigns intelligently, and then measure results and track return on investment. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. But that is not all. This book is like a guide through your social media marketing strategy process. All the insights will naturally be explained, but you will also learn how to arrive at them. So here you will read, for example, not only that you need to communicate you brand in a consistent way to enhance ex-posure, but you also need to learn how to set up your communication strategy as a good basis for increasing and maintain your value add and brand proposition – all written in a concise and easy to understand manner.

 

Endorsements

‘This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.’

Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd.

 

‘In marketing today, there is social media and everything else. This is the book that will help you master social media, the indispensable element in every marketing program.’

Al Ries, Chairman, Ries & Ries

 

‘This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.’

V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents’ Professor of Marketing, Georgia State University, USA

 

About the authors

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the ‘Father of Modern Marketing’.

 

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank.

 

Marc Opresnik is a distinguished Professor of Marketing at Luebeck University of Applied Sciences and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.

Going global with Kotler Business Program (#KBP) – Creating a better world through education

Kotler Business Program (http://www.kotlerbusinessprogram.com/aboutkbp/) is an innovative online learning experience brought to you by Kotler Impact Inc. in cooperation with Pearson Education. This training program will help unleash the potential of you and your business for greater, sustainable success.

Our mission is to advance the understanding of sustainable business management and develop innovative and insightful leaders who make a difference in the world of 21st century business and marketing.

Kotler Business Program is a certified training program, exclusively delivered by top brass from academia and the corporate sphere, including world-renowned marketing guru, Professor Philip Kotler. Our innovative blended learning approach consists of exclusive videos from leading experts, e-books for self-study, video simulations and role plays to ensure a first-class engaging and practical learning experience.

We provide courses to suit varying skill levels, from marketing novices to executives and entrepreneurs in all types of industries. Our online format allows both students and professionals to manage their studies in the most flexible way, while easily tracking and evaluating their progress via online assessments. Most importantly, the tools and strategies we teach are directly applicable to daily work.

The features of this outstanding program include:

  • 100% Online learning format ensures maximum flexibility
  • Variety of courses aimed at both students and professionals, as well as executives and entrepreneurs in all branches and industries
  • Hands-on practical approach allows you to apply your newfound knowledge directly to your business
  • Features distinguished professors and leading experts in their field
  • Hours of exclusive video content
  • Interactive modules for an engaging and practical learning experience
  • Automated, instant assessments and grading guarantee feedback on your progress
  • Receive a course certificate within 3-6 weeks
  • Kotler brand reputation

Kotler Business Program partners with educational institutions all around the world to bring thousands of students access to our marketing and business courses.

We just launched the program in Vietnam as communicated via the #Forbes magazine

VietnamMarcom KBP_print ad_Forbes Magazine (Full page. 02.17) Ne

Join us now and learn the skills you really need to take your business to the next level and generate sustainable outcomes.

Kotler Business Program – Creating a better world through education.

Best wishes,

Marc Opresnik

Chief Research Officer Kotler Impact, Inc.

Chief Executive Officer Kotler Business Program

Marc@kotlerimpact.org

Marc@worldmarketingsummit.org

https://www.youtube.com/c/MarcOliverOpresnik